Is Local Television In Trouble Or Not?
October 23, 2013
[Commentary] To my mind, there are 10 major cultural trends that underwrite the necessity of a local media reinvention:
- Power and authority are weakened by the nature of the Web. Information is power and information is distributed today instead of centralized.
- We are drifting into a horizontal culture instead of one that is deliberately top-down.
- People can organize on a dime.
- People can make and distribute their own media.
- Personal branding is the default social construct.
- Advertising is in a major revolution, because, like the people to whom they sell products, business and industry can make and distribute their own media, too.
- Disintermediation continues to impact industry. People never wanted bundles of stuff in the first place. Exhibit A: Music.
- The networked world increasingly takes precedence over time and space. Who knew Amazon could deliver overnight?
- Traditional "jobs" with benefits and structure have become increasingly more difficult to get and support. We'll all be independent contractors soon.
- We shouldn't be nearly as concerned about the government spying on us as they should be concerned about us keeping track of them.
Is Local Television In Trouble Or Not?