Local TV News & Joint Services Agreements
In October 2009, a Shared Services Agreement (SSA) among three of the five television stations in Honolulu, Hawai’i went into effect. As a result of the SSA, three stations, KIVE, KHNL and KGMB combined their news operations as a new entity entitled Hawai’i News Now. Even before the SSA became a reality, there were serious concerns expressed by local citizens regarding the effect such an arrangement would have on the diversity of news in the market. Media Council Hawai’i (MCH), a local non-profit organization, filed a complaint and a request for emergency relief with the Federal Communications Commission to stop the implementation of the agreement. MCH contended that the SSA would negatively affect the content, diversity and competition of the Honolulu television market. The SSA owners argued, on the other hand, that television news in the DMA would be improved.
This research, Local TV & Shared Services Agreements: Examining Content in Honolulu, essentially tested those propositions. It was a content analysis of the daily newscasts of all five of the television stations in the Honolulu DMA and a comparison of their newscasts before and after the Shared Service Agreement went into effect. What was the result of the analysis? The short answer is that the implementation of the Shared Services Agreement had a profound effect on the local news broadcasts in the market. The most significant finding is that two stations that were part of the three-station SSA group simply duplicated their newscasts through the mechanism of a simulcast.
Local TV News & Joint Services Agreements