Local TV Still the No. 1 News Source

LOCAL TV STILL THE NUMBER 1 NEWS SOURCE
[SOURCE: TVWeek, AUTHOR: Michele Greppi]
Local TV is the No. 1 source of news and information among U.S. television viewers, according to Frank N. Magid Associates' findings in a national survey. The study, designed to learn how, how often and why people use an assortment of media platforms, was co-authored by Magid's director of strategic analysis Bryn Burns and senior consultant Laura Clark. They sought information that could help the stations that are Magid TV clients make decisions on how to position themselves in what they call "today's multiscreen world." Many of the findings contrast with some new-technology efforts undertaken by stations. For example, new media offerings have yet to establish their popularity. Streaming video stories, blogs and podcasts aren't luring many people to stations' Web sites, according to the study. Up-to-date text stories are. In addition, a significant number of people are interested in going to a station's Web site to check out a story they saw on a local newscast.
http://www.tvweek.com/article.cms?articleId=31077
(requires free registration)