Localism the Key to Station Survival

LOCALISM THE KEY TO STATION SURVIVAL
[SOURCE: tvnewsday, AUTHOR: Arthur Greenwald]
Call it “Localism 2.0” It’s what TV stations need to focus on to grow their business in the new media age. Barry Diller, CEO of IAC/InterActiveCorp and chairman of Expedia said the television business is going through revolutionary change, but he’s confident the basic model of telling stories will persist. An infinite number of people can generate user-generated content, he said, but, in most cases, only your closest friends may care. However, he said, there’s a relative handful of people who can create stories “that are so compelling that a great many people want to watch them.” Diller said that he does not think that the audience is fragmenting, but that it’s migrating to new choices. Overall, he stressed, the audience is building.
http://www.tvnewsday.com/articles/2007/02/07/daily.12/