Lovin' it: McBranding hooks preschoolers, study finds

LOVIN' IT: MCBRANDING HOOKS PRESCHOOLERS, STUDY FINDS
[SOURCE: Reuters, AUTHOR: Julie Steenhuysen]
Preschoolers preferred the taste of burgers and fries when they came in McDonald's wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.
http://www.reuters.com/article/domesticNews/idUSN0642878120070806