Major News Drives Earned Media For TV Networks

Earned media continues to deliver big benefits for media and entertainment brands, largely due to high-interest news viewing. Recent news concerning the presidential election and possible Russian connections with the White House are driving strong viewer and TV news content activity.

Looking at just TV networks, for the month of April so far, Fox (which would include all its brand associations) registered $224 million in media value for the month and a 97 score. CNN registered a media value of $150 million and an overall rating of 97. MSNBC, had $10.6 million in media value and an 86 rating overall. The Washington Post has produced $386.7 million in media value -- the highest amount of any news organization -- and a 96 score. The New York Times produced $216.7 million in current media value, with a 97 score. The Wall Street Journal came in at $19.6 million with a 95 rating.