Major Pay-TV Providers Lost About 1,730,000 Subscribers in Q2 2023

The largest pay-TV providers in the US – representing about 96% of the market – lost about 1,730,000 net video subscribers in Q2 2023, compared to a net loss of about 1,725,000 in Q2 2022. The top pay-TV providers now account for about 71.9 million subscribers – with the top seven cable companies having 35.9 million video subscribers, other traditional pay-TV services having about 22.7 million subscribers, and the top Internet-delivered (vMVPD) pay-TV services having about 13.4 million subscribers. Key findings for the quarter include: 

• Top cable providers had a net loss of about 925,000 video subscribers in Q2 2023 – compared to a loss of about 950,000 subscribers in Q2 2022;
• Other traditional pay-TV services had a net loss of about 690,000 subscribers in Q2 2023 – compared to a loss of about 710,000 subscribers in Q2 2022;
• Top vMVPDs (including an estimate for YouTube TV) had a net loss of about 115,000 subscribers in Q2 2023 – compared to a loss of about 65,000 subscribers in Q2 2022.