Make children media literate

[Commentary] Our approach needs to be multi-faceted and targeted via different mediums. The idea is to generate what is called media literacy, which is an ability to imbibe what is being shown, analyze it while keeping in mind the context and engage in the right decision-making process regarding it. A significant factor is parents' role in ensuring that the child is able to assimilate and integrate the experiences, observations and knowledge that s/he garners from the media. It is not about supervising everything that is being watched but about making sure that parents address a significant number of the issues and at the same time maintain a relation with the child and discuss his/her observations and experiences.