Markey, Barton reintroducing bill to reduce online tracking of kids

Sen. Ed Markey (D-MA) and Rep. Joe Barton (R-TX) announced that they would be reintroducing their bill to reduce online tracking of young Internet users.

The two introduced the Do Not Track Kids Act in the last Congress, when Sen Markey was a member of the House. It would have prohibited targeted advertising to Internet users under the age of 16 and created an “eraser button” for young Internet users to delete the content they post online. “The Do Not Track Kids legislation would update the Federal Trade Commission’s Children’s’ Online Privacy Protection Act (COPPA) for this new Internet ecosystem, establish new protections for the personal information of children and teens and ensure that parents have the tools they need to protect their children’s privacy,” Sen. Markey and Rep. Barton said in a statement.