Media Companies Join Presidential Employment Initiative

A host of major media companies have signed on to a White House effort to hire the long-time unemployed, which President Barack Obama called for in his State of the Union speech.

The President met with the CEO's of a number of companies who had agreed to help in that effort, which is essentially to pledge that advertising for jobs does not discourage the long-term unemployed and that there are not hiring screens that disadvantage them. The media companies signed on include AT&T, CBS, Comcast (NBC), Disney (ABC), Time Warner Cable and Viacom.