Media Risk Being Left Behind on Mobile

[Commentary] Mobile is a beast that is never sated and to ignore it puts your company at risk of falling far behind the competition. KMOV's Bryce Moore writes: “The greatest challenge (or more of a concern) for news operations is that users have frighteningly high expectations for their mobile devices and the content within them.”

This is the time to look at how your audience is reaching out to you and how you are reaching back. Consider whether your allocation of resources, promotion and marketing match the percentage of traffic mobile delivers now and in the future. Drill down into the behavior of your mobile user. Is your content optimized for their devices? Does it play to the “mobile moments,” the opportunities they have during their day to engage your product? These can be difficult questions to answer and even more difficult to act upon.