Meredith, the Publishing Company That Beat the Internet

Meredith has profited from a few key strategies.

They are experts at repurposing their content across multiple platforms (magazines, books, websites, mobile devices, tablets, etc.) and aggressively look beyond advertising and circulation for revenue. In print, they stay as far away from the news as possible. They are particularly successful at licensing their magazine titles’ names to major national businesses selling branded products; they also run their own marketing agency. Meredith hasn’t been immune to the forces battering the industry. But over the past decade, by strategically tweaking their portfolio, they’ve managed to maintain steady profits and reliable margins year after year in spite of the turbulence.