Meta Calls for Industry Effort to Label AI-Generated Content

In January at the World Economic Forum, Nick Clegg, president of global affairs at Meta, called a nascent effort to detect artificially generated content “the most urgent task” facing the tech industry today. Now, Mr. Clegg has proposed a solution. Meta said it would promote technological standards that companies across the industry could use to recognize markers in photo, video and audio material that would signal that the content was generated using artificial intelligence. The standards could allow social media companies to quickly identify content generated with AI that has been posted to their platforms and allow them to add a label to that material. If adopted widely, the standards could help identify AI-generated content from companies like Google, OpenAI and Microsoft, Adobe, Midjourney and others that offer tools that allow people to quickly and easily create artificial posts.