Millennial Women Are Not Cutting the Cord

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought.

In fact, TV's share of viewing hours grew from 84 to 88 percent in the fourth quarter of 2013 (data in the study was sourced from the Nielsen Cross-Platform Report), from 129 total hours out of 133 overall to 111 hours out of 113 overall.

Yes, that's still shrinkage in terms of absolute time spent (and the cable-free rate for men is higher), but it is notably less time watching digital video.

Further, the study found that young women spend nearly four times as much of their time watching cable as they do broadcast -- more than 16 hours surfing cable vs. 4.5 with the broadcast networks. Much of that may simply be that the women in this survey are predominately college students, but the CAB sees it as a hopeful sign.