Missing Out: Political Ads, Spanish-Language TV and the Latino Vote

An analysis of political ad spending in the battleground states of Colorado, Florida and New Mexico. Political ad buys have skyrocketed to record-breaking levels nationwide, and much of that money is being spent in swing states, particularly by Super PACs and other third-party groups. But in the three states studied, Free Press found that few political ads have aired on Spanish-language stations. Free Press inspected political files at Spanish-language stations in these markets and interviewed a variety of Latino leaders, media analysts and political experts. Super PACs and other third-party groups have also made very few ad buys at these stations.