Mobile app usage hits 51% of all time spent on digital media
June 27, 2014
Here's a stat that will make most people nod in agreement: time spent on mobile apps is at an all-time high and just keeps growing.
But, breaking down the data piece-by-piece does carry some surprising facts -- such as people use Internet radio, social media, and photos far more on their mobile devices than on their PCs.
What's more, for the first time ever, time spent on mobile apps is higher than any other digital medium, coming in at 51 percent. This new data comes from ComScore's latest mobile app report. The analytics company looked at roughly 10 billion minutes of user engagement on apps during the month of May.
Mobile app usage hits 51% of all time spent on digital media