Mobile Data Plan Survey: Users Not Thrilled with Unlimited Plans

Nearly six in 10 (58%) of mobile users in a nationwide mobile data plan survey would switch mobile services providers if they had more choice and control regarding how they used their data. That includes those with unlimited mobile data plans, according to the survey conducted by digital commerce technology provider Matrixx Software. Yet more revealing, more than half said they would switch data plans at least once a month if they could choose the plan they believe best meets their needs. Some said they would do so as often as once a day.