Mobile Marketing Association Issues App Privacy Guidelines

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Addressing a touchy topic for consumers and their advocates, the Mobile Marketing Association has released new guidelines on application privacy.

According to the MMA, the completed guidelines address the industry’s core privacy issues with regard to current data processing standards. Mobile app developers knew that industry guidelines were inevitable, and even beneficial to their businesses. According to Greg Stuart, CEO of MMA Global, they only asked that the policy language be clear, transparent and easy for consumers to understand. The new guidelines “gives the app development community the meaningful support they need,” said Stuart. Key issues include annotated guidance on core privacy principles and consumer-friendly language for developers to consider; ways to inform users on how data is obtained and used; and guidance on security and confidentiality of information.


Mobile Marketing Association Issues App Privacy Guidelines