Mobile media use up 600% as unlimited plans tune out

Mobile device owners are consuming media on the go in huge numbers according to Limelight Networks which shared data that shows a 600 percent increase in mobile media requests for the first five months of 2011, as compared to the same period last year. The growing number of advanced handsets sold (more than 1 in 2 U.S. phones sold is now a smartphone), combined with more video network choices and increasingly capable hardware, is driving mobile media consumption higher. And that’s another nail in the coffin for those craving unlimited mobile broadband plans.