Mobile Video Forecast to Comprise Half of Online Video By 2016

The fastest growing segment of the online video market, mobile video, may make up half of all online video content consumed by 2016, Ooyala highlights in its “Global Video Index, Q4 2013” report.

The amount of time viewers spent watching online video on tablets and mobile devices has skyrocketed 719 percent since 4Q 2011 and 160 percent year over year since 4Q 2012. Combined, mobile devices and tablets accounted for 18 percent of online video time spent in October and reached over 26 percent as of end-December, a rise of 43 percent, according to the executive summary of Ooyala’s latest report.

The stellar success of mobile online video, Ooyala states in a press release, “validates the opportunity for broadcasters to build and monetize cross-device experiences, and for advertisers to reach more audiences as mobile and tablet viewers multiply.”