Mobile Video Revenue to Rise to $25 Billion, Advertising Represents 67% of Total

Total mobile video revenue will rise to $25 billion, with advertising revenue accounting for 2/3 of the total value by 2021, as viewer numbers and usage continues to expand and rise around the world, according to new market research from Strategy Analytics. Businesses will spend more to advertise on mobile device video delivery platforms in a bid to reach wider audiences. Strategy Analytics predicts that the number of mobile video viewers worldwide will more than double to 2 billion by year-end 2022, a 36 percent market penetration, the market research company highlights.

Wei Shi, Analyst, Wireless Media Strategies noted, “The strongest growth in mobile video revenue will come from advertising-funded content as advertisers look to catch up with the increasing quantity of video consumption."