Modernizing the Mother of All Media Regulations
Not every long-standing Federal Communications Commission rule should be eliminated or modified just because of its age. But the broadcast ownership rules fail to reflect today’s digital media marketplace, and the FCC’s past failures to update its rules flew in the face of Congress’ directive that the Commission must every four years determine whether its rules remain “necessary in the public interest as the result of competition” and “repeal or modify” those that are not.
The action Oct 26 shows that the FCC finally not only recognizes the realities of the 21st century media marketplace, but also is willing to take the manufactured political heat that will undoubtedly accompany this update of the rules. While some opponents of any rule changes likely will pretend that the FCC’s action was undertaken for the benefit of one TV station company (which doesn’t even own any newspapers), reform of these restrictions are, in fact, essential for the broadcast industry to flourish.
Modernizing the Mother of All Media Regulations