More Cord-Cutting Drumbeats: “Very Likely” Cutters Growing In Number

We’re still debating how big a phenomenon cord-cutting is. And we’re still debating why people are cutting the cord, or simply not signing up for pay TV in the first place. But the murmur of people who say they are thinking about cord-cutting is getting louder, according to a new report from Magid Advisors.

The media consulting firm released new survey numbers which show the number of pay TV subscribers who are considering turning off their service — and not replacing it with another service — on a steady increase. Magid says 2.7 percent of pay TV customers say they are thinking about cutting the cord in the next year. That’s up from 2.2 percent a year ago, and 1.9 percent in 2011.