More From T-Mobile CEO: On Pricing, LTE and That Ever-Elusive iPhone

With the AT&T deal dead and no similar transaction in sight, T-Mobile CEO Philipp Humm has his work cut out for him. So just what is he going to do?

Well, some of the details are still being worked out. But Humm said a big part will be continuing with the “value plans” that the company introduced last year. Those plans, which offer lower monthly rates to those who forego a device subsidy, can indeed save many customers money, but they are also complicated to make sense of. “I think it’s more complicated because it means you separate out the handset from the rate plan,” Humm said. “On the other hand, it is more honest. It is a way for customers to optimize based on what they need.”