More TV Viewers Tune Into Digital Video

Traditional TV viewers are increasingly spending more of their time watching more digital video, especially the younger crowd. While 40% of 18-34 viewers watch some digital video at least once a day -- and 21% of those 35-49 -- a portion of viewers both young and old say they "never" watch digital video.

According to a Ipsos MediaCT survey, 11% of 18-34 viewers "never' watch digital video and 26% of 35-49 viewers also "never" watch digital video. According to a study from Harris Interactive, 35% of viewers "often or sometimes "streamed video through a subscription service, such as Netflix. Purchasing or renting individual videos -- a declining activity -- was reported at a 19% level of consumers doing this "sometimes."