Most aware of deadline for digital TV signal
August 18, 2008
With six months to go before television broadcasting makes its long-awaited switch from analog to digital, the emphasis is shifting from simple awareness to action. Broadcasters, government leaders and community groups are finding that most over-the-air TV viewers - about 34 million people - are aware that their set will go dark on Feb. 17 unless they make the switch to digital. The challenge now is getting the holdouts to take a step to ensure they don't get left with a blank TV screen. The last holdouts are more likely to be low-income, non-English speaking, minority or disabled viewers.
Most aware of deadline for digital TV signal