Multi-Screen TV Viewing Far Exceeds OTT Video Viewing
January 30, 2015
Americans spend an average 175 hours per month engaged with a combination of multi-screen TV, four major Internet portals, YouTube and Facebook -- 35 hours per month more than they spend working. Eighty percent of that time is spent watching multi-screen TV, according to an analysis from the Cabletelevision Advertising Bureau. The 175 hours includes time spent using mobile and non-mobile devices. Despite all the attention being given to Internet and over-the-top video viewing, multi-screen TV is where American consumers are spending the vast bulk of their time.
Multi-Screen TV Viewing Far Exceeds OTT Video Viewing