NAB Board: Go For Auction; Split on ATSC 3.0
January 30, 2015
[Commentary] Members of the National Association of Broadcasters TV board are unified on how to proceed on the Federal Communications Commission incentive auction.
Going forward, the NAB will represent broadcasters who are interested in selling spectrum as well as those who are not. But NAB board members couldn't get together on the other critical strategic issue before the industry: ATSC 3.0. While most affiliates want to go full bore on developing and implementing the next-generation broadcast standard, the networks want to slam on the brakes. That's too bad. If ATSC 3.0 is to have a chance of saving broadcasting, it's going to need all the help it can get.
NAB Board: Go For Auction; Split on ATSC 3.0