NBC, Affils Band Together for Broadband

NBC, AFFILS BAND TOGETHER FOR BROADBAND
[SOURCE: Broadcasting&Cable, AUTHOR: Allison Romano]
NBC and its affiliates plan to launch a new broadband venture later this year stocked with video from the local stations, NBC Universal’s library and user-contributed content. But executives stressed the portal will be different from video-sharing sites like YouTube.com and that it goes beyond streaming NBC shows online. The venture, dubbed The National Broadband Company, will sell video and make some content, such as local news stories and behind-the-scenes clips from NBC U-produced shows, available to users. NBBC, the working title, could be a way for local stations to monetize their video and NBC U to earn more money from of its library. Like digital weather channel NBC WeatherPlus, launched in December 2004, the new broadband channel will be co-owned by NBC and its affiliates and managed by the network.
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