NBC Execs Talk Up Comcast Synergy In A “New Era For Media”

NBC is “firing on all cylinders” as it ends the season No. 1 in its 18-to-49 target audience, NBCUniversal Advertising Sales President Linda Yaccarino says.

But the network’s main business pitch at its upfront presentation was familiar to anyone who showed up in 2013: As part of Comcast, which owns NBCUniversal, NBC offers far more corporate synergies than its broadcast peers, presenting buyers with opportunities to make a “portfolio wide investment” from one sales team in “the most amazing collection of brands ever assembled,” she says. ”We proved it. It works. It works by a mile.”

Yaccarino pointed to Comcast’s Project Symphony broadcast-cable-digital-movie-theme park-cable system promotions for Universal’s Despicable Me, the Olympics, and NBC’s The Blacklist. (Telemundo and NBC’s cable channels are scheduled to make separate presentations to ad buyers.)