NBC Extends Olympic Rights Through 2032
May 7, 2014
Comcast's NBCUniversal extended its deal to broadcast the Olympic Games through 2032, paying $7.75 billion for an additional 12 years of US broadcast rights, the International Olympic Committee said.
Comcast will pay $7.65 billion for the broadcast rights across all media platforms -- including free-to-air and subscription television, Internet and mobile -- from 2021 to 2032, plus an additional signing bonus of $100 million.
NBC has broadcast every summer Olympics since 1988, making it one of the network's signature franchises. By 2032, NBCU will have covered a total of 23 editions of the Olympic Games, since its first Games broadcast in Tokyo in 1964, the IOC said.
NBC Extends Olympic Rights Through 2032