NBC: Full Court Press on Social for Election

On Election day, NBC will dive deeply into social media to capture as many second- and third-screeners as it can for moment-to-moment accounting, analysis and interaction. NBC will use the Zeebox social TV platform among its ramped up Election Day offerings. “We’ll be able to push custom content to people that are within the Zeebox experience watching NBC News, MSNBC and CNBC,” said Ryan Osborn, VP of digital innovation at NBC.