NBC News Airs an Hour-Long Commercial For Its Corporate Sibling

Coverage Type: 

Don't ever let it be said that NBC News isn't willing to give a little boost to its fellow members of the NBCUniversal corporate family.

The network aired an hour-long special about the new Diagon Alley section of the "Wizarding World of Harry Potter" theme park at the Universal Studios resort in Orlando.

A press release touted the "EXCLUSIVE ACCESS" that correspondent Meredith Vieira had been given to the attraction. And how did NBC get this exclusive tour? Vieira provided the answer during the broadcast: "Universal Orlando Resorts, like NBC News, is part of NBCUniversal."


NBC News Airs an Hour-Long Commercial For Its Corporate Sibling