NBC Shutting Down Weather Plus
The sun is setting on NBC Weather Plus, the 4-year-old digital joint venture between NBC and affiliated local stations, which programmed the 24/7 local weather service on their digital channels. NBC News President Steve Capus informed the on- and off-air Weather Plus staff that the operation would be phased out in stages through the end of the year. Capus said the NBC affiliates board had notified the network last week of its desire to disband the partnership in which the 10 NBC owned-and-operated stations and approximately 80 affiliates have been participating. Only the NBC O&Os had signed on for the online aspect of Weather Plus. The service was one of the first digital projects conceived as a way for a network and its affiliates to work together to create new revenue streams.
NBC Shutting Down Weather Plus