NBC Universal looks to feed off Rmail

NBC UNIVERSAL LOOKS AHEAD TO FEED OFF RMAIL
[SOURCE: Reuters, AUTHOR: Andrew Wallenstein]
NBC Universal has made a minor acquisition that will play a part in a major shift for its business down the road. Last week, the media giant quietly scooped up Rmail, a two-year-old firm that specializes in converting RSS feeds to e-mail. Sources peg the cost of the acquisition, which NBC Universal declined to announce, at a mere $150,000. The service has only 50,000 users. Rmail essentially functions as an RSS intermediary, aggregating feeds so that they are easily transferable if the subscriber changes e-mail addresses. While that might seem a relatively niche functionality to interest a mass-media company, Kliavkoff notes that Rmail provides insights into harnessing data on consumer behavior.
http://www.reuters.com/article/internetNews/idUSN0147588720070501