NBCU Promises To Invest More In NBC

NBC Universal Entertainment Chairman Jeff Gaspin said, "We probably took too much out of the broadcast TV business. We drained away a little too much to invest in the businesses we thought were more robust.... About 5% of our profits come from NBC but 95% of the perception about us comes from NBC. I am consistently amazed at how much the press covers broadcast, even though it has less influence on the industry than cable." Putting too many eggs into its cable basket had another downside, and that lay in its program development effort for NBC, Gaspin conceded. "You want the best producers and talent to work for you. You want the community to support you and help you to succeed," he said. "If the creative community feels we are all in it together, better projects will flow your way."