Nearly 4 Billion Minutes Of Video Ads Streamed In February

Continuing to break records, U.S. consumers spent 3.8 billion minutes streaming video advertising in February. Consumers viewed 9.9 billion video ads, last month, with Google sites (YouTube) serving an all-time high of 2.2 billion ads, comScore found.

BrightRoll Video Network came in second with 1.6 billion ads served in February, followed by Hulu with 1.4 billion, Adap.tv with 1.4 billion and LiveRail.com with 1 billion ads delivered. BrightRoll is also credited with delivering the highest duration of video ads at 859 million minutes, last month. All told, video ads reached more than 50% of the total U.S. population an average of 63 times during the month. In other words, 178 million Americans watched 33 billion online content videos in February, according to comScore.