Netflix, A La Carte Cable Favored by Majority of Customers, Study Finds

Cable customers are tired of big bills and want the ability to pick and choose the channels they subscribe to, a new study by PricewaterhouseCoopers finds.

Seventy three percent of the more than 1,000 people the firm surveyed about their video consumption habits said they would like an a la carte option or want the ability to customize their cable packages instead of being limited to a few, wide-ranging bundles. Given that flexibility, 65 percent say they would be willing to pay for access to more than 10 channels. However, demographics play a role here. Seventy three percent of older viewers, aged 50 to 59, want 10 or more channels, while only 55 percent of younger viewers, aged 18 to 24, want that many channels. When it comes to pricing each individual channel, more than sixty percent of respondents are willing to pay up to $2.99 per channel, while 72 percent are willing to pay up to $1.99 per show per month.