Netflix wants to get into original Bollywood and anime shows

When Netflix launched "House of Cards" in 2013, the company's move into original content seemed a risky gamble. Netflix's job was to serve other people's video, not its own. But now, after releasing multiple hit shows like "Orange is the New Black" and "Narcos," Netflix is confidently rolling out fresh serials at a breakneck pace. And chief executive Reed Hastings isn't afraid to drop hints as to where he might go next. "We're hopeful that we'll, over time, make a great Bollywood show, make a great anime show," Hastings said.

These are more than artistic ambitions. They're part of a sophisticated strategy to map Netflix to the Internet and its various little inlets, bays and lagoons, tailoring the streaming video service so that every conceivable audience, sub-audience and micro-audience can find a unique show that speaks to them (while also hopefully appealing to everyone else). Netflix wants to reach every corner of the Internet with original content, especially internationally, where most of its growth potential now lies. But thinking about this in terms of geography is actually more limiting than enlightening; the whole point of the Web is that it allowed previously distant people from around the world with shared traits to find one another.