The Network Is Our Top Priority, AT&T Says

David Christopher, AT&T's chief marketing officer, stressed that improving its network is its top priority. "We are expanding daily. It's job one and priority one to make the best network possible," he said. New connected devices that are expected to come to the market, like Apple's tablet, will further weigh on wireless networks across the industry. For AT&T, its latest announcement that it will provide a platform for developers to create apps for mid-tier cellphones, will only provide more pressure. Mr. Christopher said, however, that he was confident the company could handle it. "There is a data explosion out there. But we're also at the bleeding edge of knowing how to deal with it. We're going to be better equipped to handle this new wave of capability," he said, stressing the high quality of AT&T's 3G network. He added that not everyone was streaming video all the time. "What's pushing it is certain users using an inordinate amount, and that's OK," he said.