New Award to Honor Political Ad Reporting

As part of its campaign to raise the level of political discourse, the Annenberg Public Policy Center is inaugurating the Cronkite/Jackson Prize to recognize the best local and network reporting on the accuracy of political advertising.

"We hope the industry will submit its best examples so we can praise what is good...," said APPC Director Kathleen Hall Jamieson in announcing the award. Two Cronkite/Jackson Awards will be given — one to a TV station or group and one to a broadcast or cable network. The award is named for CBS News anchor Walter Cronkite and Brooks Jackson, who pioneered the broadcast “adwatch” and “factcheck” form of stories debunking false and misleading political statements while at CNN and founded APPC’s award-winning FactCheck.org in 2003.