For the New Far Right, YouTube Has Become the New Talk Radio

Like its fellow mega-platforms Twitter and Facebook, YouTube is an enormous engine of cultural production and a host for wildly diverse communities. But like the much smaller Tumblr (which has long been dominated by lively and combative left-wing politics) or 4chan (which has become a virulent and effective hard-right meme factory) YouTube is host to just one dominant native political community: the YouTube right.

This community takes the form of a loosely associated group of channels and personalities, connected mostly by shared political instincts and aesthetic sensibilities. They are monologuists, essayists, performers and vloggers who publish frequent dispatches from their living rooms, their studios or the field, inveighing vigorously against the political left and mocking the “mainstream media,” against which they are defined and empowered. They deplore “social justice warriors,” whom they credit with ruining popular culture, conspiring against the populace and helping to undermine “the West.” They are fixated on the subjects of immigration, Islam and political correctness. They seem at times more animated by President Trump’s opponents than by the man himself, with whom they share many priorities, if not a style. Some of their leading figures are associated with larger media companies, like Alex Jones’s Infowars or Ezra Levant’s Rebel Media. Others are independent operators who found their voices in the medium.