New Media Offers Cost Effective Alternative to Political Media Budgets
March 25, 2008
NEW MEDIA OFFERS COST EFFECTIVE ALTERNATIVE TO POLITICAL MEDIA BUDGETS
A recent analysis of BIGresearch's Simultaneous Media Survey of 15,727 participants shows that members of all political parties are making new media a smart, cost-effective alternative to expensive television ads. According to the analysis, the top three used most among Democrats, Republicans and Independents include cell phones, video gaming and instant messaging. New media is a big part of Libertarians' lives as well with 37.6% regularly or occasionally blogging, while 26.9% of Democrats, 25.7% of Independents and 22.9% of Republicans are doing so.
http://blogs.mediapost.com/research_brief/?p=1667
New Media Offers Cost Effective Alternative to Political Media Budgets