The New Normal for News – Have Global Media Changed Forever

Oriella’s sixth annual investigation into the role and impact of digital media in newsrooms and news-gathering worldwide.

The study is based on a survey of over 500 journalists spanning 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, New Zealand, Russia, Spain, Sweden, the UK and the USA), and finds digital media well entrenched in all countries, albeit in very different ways. More respondents than ever believe their largest readership is now online rather than off, and their performance is overwhelmingly evaluated based on digital metrics like unique visitors. These developments reflect the significant investments proprietors have made in their digital platforms, as the world turns away from print media and towards digital content.

As a result the way journalists work has changed dramatically:

• ‘Digital first’ publishing is changing the rules of the journalism game.
• Mobile is growing in popularity as a monetization model
• Digital media has cemented its role within the journalistic arsenal
• For journalists, social media means more than blogs and Twitter
• In spite of all the new technology, traditional values remain