New Way to Deliver a Drama: All 13 Episodes in One Sitting

Binge-viewing, empowered by DVD box sets and Netflix subscriptions, has become such a popular way for Americans to watch TV that it is beginning to influence the ways the stories are told — particularly one-hour dramas — and how they are distributed.

Some people, pressured by their peers to watch “Mad Men” or “Game of Thrones,” catch up on previous seasons to see what all the fuss is about before a new season begins. Others plan weekend marathons of classics like “The West Wing” and “The Wire.” Like other American pastimes, it can get competitive: people have been known to brag about finishing a whole 12-episode season of “Homeland” in one sitting. Netflix will release a drama expressly designed to be consumed in one sitting: “House of Cards,” a political thriller starring Kevin Spacey and Robin Wright. Rather than introducing one episode a week, as distributors have done since the days of black-and-white TVs, all 13 episodes will be streamed at the same time. “Our goal is to shut down a portion of America for a whole day,” the producer Beau Willimon said with a laugh. “House of Cards,” which is the first show made specifically for Netflix, dispenses with some of the traditions that are so common on network TV, like flashbacks. There is less reason to remind viewers what happened in previous episodes, the producers say, because so many viewers will have just seen it. And if they don’t remember, Google is just a click away. The show “assumes you know what’s happening all the time, whereas television has to assume that a big chunk of the audience is always just tuning in,” said Ted Sarandos, Netflix’s chief content officer.