New York Police Twitter Strategy Has Unforeseen Consequences

The New York Police Department has long seen its crime-fighting strategies emulated across the country and around the world. So when a departmental Twitter campaign, meant to elicit smiling snapshots, instead attracted tens of thousands of less flattering images of officers, it did not take long for the hashtag #myNYPD to spread far beyond the five boroughs.

The public relations situation in New York City sparked imitators from Los Angeles (#myLAPD) to Mexico (#MiPolicíaMexicana) and over the ocean to Greece (#myELAS), Germany (#DankePolizei) and France (#maPolice). The images, including circles of police officers, in riot gear poised to strike a man on a bench, or hosing down protesters, closely resembled those posted on Tuesday by critics of the Police Department in New York, in which many of the most infamous moments in recent police history had been dredged up by Twitter users.