New York Times will give newsstand buyers a free 4-week digital trial

Here’s something a little different from the New York Times: Buy the Sunday, November 3 edition of the paper on the newsstand and you’ll get a 4-week digital trial, including unlimited web and smartphone (no tablet) access. It’s the first time the NYT has run such a promotion for newsstand buyers, and it’s designed to rope in people who don’t care enough about the paper to pay for home delivery — but, the NYT hopes, could be enticed to shell out for digital once they’ve tried it.