News Corp.'s Jon Miller talks about 'channelization' of the Web
We've seen the future of the Web at the Consumer Electronics Show -- and it looks remarkably like TV.
Jon Miller, chief digital officer for News Corp., predicted that a major trend of 2012 will be what he called the "channelization" of the Web. Online video has been characterized by short bursts of entertainment, lasting just a few minutes. Miller said Google's YouTube site is pushing a more programmed approach that more closely resembles TV channels. "Clearly, YouTube is trying to drive that in a big way.... Essentially, it means programming that is sequential that you can keep viewing. You have a passive viewing experience," Miller said at Variety's Entertainment Summit at CES. "You turn it on and it runs. It has continuity, as opposed to watching a three-minute video. It stops, and you sit there."
News Corp.'s Jon Miller talks about 'channelization' of the Web