Next-Gen TV Benefits Well Worth The Cost

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[Commentary] Moving to ATSC 3.0 does not strike me as prohibitively expensive, except, perhaps, in the smallest TV markets where they may still be waiting to upgrade to HD in the newsroom. And there are ways to mitigate the expense. But in the long run, the myriad financial benefits from the new standard should be evident to those broadcasters who intend to stay in business for the foreseeable future.


Next-Gen TV Benefits Well Worth The Cost