Nielsen: Barack Obama Owning Web

When it comes to the Web, Democratic presidential candidate Senator Barack Obama is drawing a much larger crowd and generating considerably more chatter, says a new report issued by Nielsen Online. As of May, the Illinois Senator attracted more than four times as many individual visitors to his Web site as did his Republican Senator John McCain: 2.3 million unique users for Obama versus just 563,000 for McCain. That same month, Obama’s campaign ran over 105 million ad impressions versus just 8.6 million for McCain. Similarly, In June, Obama generated nearly twice as much “buzz volume” on blogs, said Nielsen, as the Senator was referenced in 0.75 percent of consumer discussions, while McCain was mentioned in 0.39 percent of such discussions.
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